How Brands are Increasing Their LTV & Retention by Planting Trees 🌳
LuckyVitamin started working with us in 2021 with a custom opt-in feature at checkout to allow customers to pay a small fee to plant a tree. Due to overwhelming engagement and conversion they switched to allowing customers to opt-in to plant a tree for free!
During this 2 year window, customers that engaged with Ecodrive had:
Over 1,300 positive reviews prove that customers love this initiative. 82% of consumers want to shop from brands that share their values, and tree planting is a great way for businesses to show that they care about the environment, too.
It transfers the positive feeling customers got from doing a good deed onto the brand because the brand put the opportunity in front of them, which likely at least partially explains why customers who opted in to tree planting are 10% more likely to participate in loyalty programs!
It’s also Lucky Vitamin’s most-reviewed product.
How They Did It
Website Optimizations
In order to maximize the business benefits received from this initiative, Lucky Vitamin made sure that customers were aware of it by adding several website optimizations.
Key callouts along the customer journey help incentivize purchases. Brands that add tree planting banners in cart see an average of 17% increase in conversion rate.
Sustainability Page
Lucky Vitamin includes information about their tree planting on their Sustainability Page, which links out to their dedicated Tree Planting Page.
Tree Planting Page
This page is continuously updated to reflect the total number of trees planted.
The inclusion of a goal to reach 1 million trees by 2025 motivates customers to make a purchase to help Lucky Vitamin reach that goal.
E-mail & SMS
Lucky Vitamin also uses e-mail and SMS to tell the story behind the trees (their importance, their impact, etc.) and bring customers back to site. We recommend sending emails post-purchase, 30 days out, 60 days out and 6 months out indicating the stages of their tree being planted.
E-mails reminding customers about the tree they planted with their last order brings that good feeling back to the surface. Many customers will instinctively want to replicate that feeling and you can present them with the perfect opportunity to do so by including a CTA in the email to ‘Order again and plant another tree!’
The effectiveness of this strategy is supported by the fact that Lucky Vitamin customers who opted in to planting a tree had a 305% Higher Future Value, 5X more Lifetime Orders Placed and ordered more frequently.
This example was sent 30 days out from purchase.
If you want to engage your customers in a meaningful way that also has a positive impact on the environment, please set up a call with our team or get signed up now so you can start planting today!
Are you a business wanting to learn more about Ecodrive?
Fill out the form and we’ll be in touch shortly. P.S. Your first tree is on us!
