Sustainable Brands Seen on Shark Tank

2 minute read

• Shark Tank provides investment opportunities and exposure to start-ups and small businesses

• Many environmentally-friendly brands use this opportunity to promote and expand their business to continue their great work

• Ecodrive has been fortunate to work with several of these brands to offset their carbon emissions

In the first ten seasons of Shark Tank, investors or “sharks,” invested $143.8 million into up-and-coming businesses. The popular TV show offers a platform for start-ups and small businesses to pitch to investors, while also exposing these brands to millions of viewers.

Many of the brands that go on Shark Tank have sustainability in mind and we’ve been lucky enough to partner with three of them: MountainFLOW Eco Wax, KANGA Coolers, and ODR SKIS. These brands work with Ecodrive to plant mangrove trees to offset their carbon emissions from the shipping of their products to customers. Let’s get to know these eco-conscious companies! 

MountainFLOW Eco Wax

The founders of MountainFLOW first set out to create an eco-friendly, water-based anti-stick spray to reduce snow buildup on skis. They soon realized that eco-friendly waxes were hard to come by in the ski industry, as most waxes are petroleum-based. In one year, 2.5 million pounds of petroleum-based ski wax is introduced into the U.S. snowpack, which eventually ends up polluting waterways. After a lot of research and development, MountainFLOW has developed plant-based ski wax and bike lube in sustainable packaging. On Shark Tank, founder and CEO, Peter Arlein, was able to secure $300,000 in investments from Barbara Corcoran and Kevin O’Leary. 

KANGA Coolers 

KANGA Coolers was born out of a college class assignment. The inventors were asked to come up with a solution to a problem they faced, and they chose warm beer. They created an insulated cooler that keeps cases of beer or soda cold for seven hours, all without the need for ice! They found traditional coolers to be heavy and inconvenient. Styrofoam coolers break easily, contain toxic chemicals and commonly pollute waterways. KANGA coolers maximize convenience and minimize waste! On Shark Tank, KANGA Coolers was able to secure a $100,000 investment from Mark Cuban. 

ODR SKIS

A group of skiers set out to create a set of skis that didn’t require poles and could be learned in a day. And that’s how ODR SKIS was born. These skis are designed to be lighter to transport and allow more people to have access to the slopes. They look like ice skates, but the flat bottom allows for riders to easily glide down snow-covered mountains. ODR SKIS are a great way for newcomers to learn how to ski! While ODR did not make a deal with a shark, the company was able to get great exposure from appearing on Shark Tank.

Shark Tank + Sustainable Brands

Shark Tank provides an amazing platform for innovative people to put their ideas out there and potentially work with incredibly talented businesspeople. Many start-ups and brands experience amazing success after their appearance on Shark Tank. The capital investment they receive from a shark coupled with the exposure to new customers allows these businesses to expand and to continue to do great work. It’s awesome to see brands use this investment and exposure to sell environmentally-friendly products, and take the additional step to offset their emissions with Ecodrive!