Plant Trees with Our Free-to-Brands Shopify App
Hundreds of top brands use Ecodrive to add sustainable shopping and real tree planting impact to their customer experience. There are a growing number of consumers focused on buying from brands that give back to our planet, and Ecodrive allows you to capture a larger audience of these sustainable shoppers. Adding this in cart has proven to increase conversions, experience, and LTV. We help you to build lasting loyalty while protecting our planet! 🌳
Table of Contents
The Benefits:
Downloading the App:
It’s very simple to get started:
Install the app here: https://apps.shopify.com/ecodrive
Accept recurring charges (again completely free for you)
Click activate app in the backend dashboard
It should now appear in your store's shopping cart! If it doesn't at first, or if it does not look right, send a message to support@ecodrive.community and we can embed liquid code to make it perfect for you!
How it Works:
Every time a customer toggles on to plant a tree in the shopping cart, they are charged $0.65 for that tree. That then goes to your Shopify balance and all charges are deducted once a month on your Shopify invoice.
Customer pays $.65
You collect $.65
Once a month the $.65 (x opt-ins) is invoiced through Shopify. This is that threshold amount you saw when downloading.
How to Leverage it:
So, you've downloaded our app and made the first move towards sustainability...what now? We are so glad that you are here! We've put together a toolkit of items that may be useful for promoting and optimizing this new and exciting addition to your brand. We’re looking forward to planting together!
Segmenting Eco-Conscious Customers
Create and segment a list of your customers that opt-in so that you can cross-sell more eco-friendly products, and use this segment in your marketing.
These are going to be your more eco-friendly customers and those who care most about the tree planting effort. With this list, you can potentially offer trees planted instead of discounts, etc. (which could help to keep AOV higher, less discounts on the brand, and 10 trees is a cheaper incentive than 10% off depending on AOV).
Toggle Auto-On
We recommend having the toggle feature set to ‘ON’ automatically, as it will result in optimal opt-ins. The current default setting is ‘OFF’ so if you would like set the default to ‘ON’ for more impact please reach out to us at support@ecodrive.community.
Brand Assets
We have tons of brand assets you can use to make sure your customers are aware that you’re giving them the chance to opt-in to planting a tree with their purchase.
For our logos we use one of three colors: white (#FFFFFF), black (#000000) or green (#123931)
Our Media
Use our album of hundreds of photos to show your customers the real trees they can plant if they opt-in.
Holiday Calendar
Pay close attention to environmental holidays via our calendar and center promotions, emails or feed posts and stories around the day!
Sustainability Page
Tell the story with a sustainability landing page on site like our partners Avantwood Watches.
Builds community
Informs customers of the launch on site
Can Add a CTA to Shop Now
Create a live ticker here to display the count of trees planted as customers opt-in
Collab Posts
Let’s post together on IG!
How it works:
Both usernames appear on post header
Shares to both sets of followers
Share views, likes, and comments
Why collab?
Quickly and easily reshare branded content
Credits every party involved in the post
Reach double the audience with one post
Sample caption: Take care of the Earth and it will take care of you. @ecodrive and @arteriocandles have partnered to offer customers the option to plant a tree at checkout to compensate for the carbon emissions from their shipment. 🌳
Insert Cards
Increase customer experience by allowing customers to learn more about the trees when they receive their order from you!
Seal represents a certificate of tree planting from Ecodrive
QR code that your customer can scan to see photos of the trees, the land, and learn more about their impact
Printed on post 100% recycled/recyclable paper
3X5 - can easily fit in any package without being overwhelming
Additional cost: can be printed using carbon sequestering black algae ink
Contact trevor@ecodrive.community for more info or to order!
Email and SMS
99% of consumers check their email everyday...tap into this! Leverage tree emojis 🌳 to help increase open rates.
Communicate the launch of your sustainable check-out option with a specialized e-mail and SMS campaign, directing traffic to your site to take a look.
Follow-up purchases that opted in to plant with a post-purchase tree e-mail (treemail?). Inform and engage on the trees, when the tree is planted, re-engage customers 30 days after purchase to bring back to site!
Paid Media
Open up a whole new audience for your brand - Unlocking the sustainable shopper!
Creative: Imagery/video with products or models in nature tends to perform best.
CTA examples:
Shop Sustainable Today with 'Company Name'
Plant a Tree at Checkout for a Carbon Neutral Order!
Targeting
Test new targeting around audiences built from other sustainable/social cause brands like Patagonia, Tentree, Toms + audiences focused specifically around sustainability.
Support and Questions
Occasionally, some Shopify themes will not allow the toggle feature to appear. If this occurs, please email support@ecodrive.community. Our team will request access to your Shopify store to place liquid code to make the toggle feature appear and look great on your site! You can also direct any other questions, concerns, or other feedback to the same email.
Are you a business wanting to learn more about Ecodrive?
Fill out the form and we’ll be in touch shortly. P.S. Your first tree is on us!
